Overview of the magazine industry

Overview of the magazine industry

 The magazine industry isn’t just about music magazines. Although it is one of the top most sold genres of magazine, there are other genres such as beauty magazines, chatty magazines, sports magazines and technology magazines. These are all magazines, which apply to different audiences and apply lines of appeal to their magazines to fit their target audiences. For example, Hello magazine is a chatty magazine targetted at middle ages women, you can tell this by its line of appeal of sex and gossip about sex which is stereotypically and conventioanally something that appeals to women, and this is backed up by the sales of these magazines.

 Some of the top selling magazines in the United Kingdom are The National Trust Magazine (#1 with a circulation of 2,043,876 and published by The National Trust), Asda Magazine (Publicis-Blueprint), Tesco Magazine (Omnicom Group), TV Choice Magazine (Bauer) and Radio Times (Immediate Media Company). Most of these magazines seem to be based on the target audience of lower class citizens of Britain as they are mostly about food and television.

 Some of the top selling music magazines in the United Kingdom are Kerrang Magazine (releases 51 issues per year- Bauer), MOJO Magazine, Q Magazine. All these music magazines seem to be around the genre of rock music, which is targetted at the young audiences, which means that not a lot of older people buy music magazines anymore, as these are the top three sellers in the United Kingdom.

 In the USA, already this year, the consumers who buy them, not the advertisers who advertise inside of them, have spent $22,000 on just magazines. On top of this, in the States, one of the lowest prices of publishing a magazine was $2million a year! Just on one magazine. The typical cost of putting an advert and product placement in a magazine is around $500 to $20,000 depending on where the advert is and when and how the magazine is released. For example, if a popular magazine was being released worldwide, the inside front cover page could cost as much as $500,000 to put a single advert in, and this isnt even for the top top brands.