Information on Magazine Publishers.

                                                      Information on Magazine Publishers

 Bauer Media

 The Bauer family owns Bauer Verlagsgruppe. Bauer Media Group entered the UK with the launch of Bella magazine in 1987. Under the name of H Bauer Publishing they became Britain's third largest publisher. Bauer then went on to expand with the consumerism of EMAP consumer media, which then expanded their work and helped them, acquire where they are today. The group then went on to acquire an Australian magazine production company called ACP magazines, which then helped Bauer gain lots more money than they could have had in the first place. This then went on to help Bauer expand and become one of the top selling magazine publishers in todays time. This is proven by one of the UK’s top selling magazines, Kerrang, which has become so popular that it has become multi-media plat formed and is one of the most well-known and read magazines in Europe. More examples of Bauer’s magazines are Women’s Weekly, Bella and Take A Break, which are some of the most popular magazines in the UK.  Bauer publish over 100 brands of magazines for many different audiences, not just for one particular audience. Bauer media own one of the biggest percentages of the market in Europe, close to IPC media or TimeInc.

 IPC Media/ TimeInc

 IPC media, now known as TimeInc are the second biggest publishing company in the world, Bauer being the first. The CEO of TimeInc is Marcus Rich, who works alongside Sam Finlay, managing director to run the company and own the company itself too. The music magazines that TimeInc publish are NME and Uncut magazine. These are the only two music magazines that TimeInc publish and they both go for the same target audience in a way, males. Other magazines that TimeInc publish include Woman’s Weekly, Pick Me Up and Marie Claire, which are all women’s magazines and directed at middle aged to young women. TimeInc hold over 60 iconic magazine brands that are known worldwide, but especially in Europe and Great Britain. They have the second largest percentage of the market as they hold the second most amount of magazine publishing’s in the UK, nonetheless, they do not hold any other multi-media platforms like Bauer does. In the 1960’s, TimeInc magazine was the most popular magazine publisher there was, also over the years, TimeInc joined with many other companies until eventually they all merged and became TimeInc itself, not without having companies leave, such as Time Warner who left because they wanted to focus on TV and entertainment media rather than magazines.

Livingly Media

 Livingly media is a completely online magazine publisher with no print magazines and everything is kept on the website. As told by the title of the company, they specialize in home keeping magazines and things alike. This includes magazines such as Zimbio, Lonny magazine and StyleBistro. These are all latinately named magazines and can only be found on the Livingly Media website. Although Livingly media do not hold a large percentage of the market or a large selection of magazines but the magazines they do have are very popular with well-cultured and educated adults, with more of an upper-class background (20 million monthly readers). Livingly media also hold ownership over a couple of websites too such as Polyvore, Yahoo, Buzzfeed and CNN. Livingly Media only produce four magazines, none of which are solely music based but all have evidence of pop culture and the music industry inside them. Finally, Livingly media is owned by Tony Mamone as CEO, Danny Khatib as COO, Erica Carter as VP of Finance, Nicole Amico as VP of Sales, and Bruce Martin as Chief Technology Officer.