Tuesday, 20 October 2015
Monday, 19 October 2015
Information on Magazine Publishers.
Information on Magazine Publishers
Bauer Media
The Bauer family owns Bauer Verlagsgruppe. Bauer Media
Group entered the UK with the launch of Bella magazine in 1987. Under the name
of H Bauer Publishing they became Britain's third largest publisher. Bauer then
went on to expand with the consumerism of EMAP consumer media, which then
expanded their work and helped them, acquire where they are today. The group then
went on to acquire an Australian magazine production company called ACP
magazines, which then helped Bauer gain lots more money than they could have
had in the first place. This then went on to help Bauer expand and become one
of the top selling magazine publishers in todays time. This is proven by one of
the UK’s top selling magazines, Kerrang, which has become so popular that it
has become multi-media plat formed and is one of the most well-known and read
magazines in Europe. More examples of Bauer’s magazines are Women’s Weekly,
Bella and Take A Break, which are some of the most popular magazines in the
UK. Bauer publish over 100 brands of
magazines for many different audiences, not just for one particular audience.
Bauer media own one of the biggest percentages of the market in Europe, close
to IPC media or TimeInc.
IPC Media/ TimeInc
IPC media, now known as TimeInc are the second
biggest publishing company in the world, Bauer being the first. The CEO of
TimeInc is Marcus Rich, who works alongside Sam Finlay, managing director to
run the company and own the company itself too. The music magazines that
TimeInc publish are NME and Uncut magazine. These are the only two music
magazines that TimeInc publish and they both go for the same target audience in
a way, males. Other magazines that TimeInc publish include Woman’s Weekly, Pick
Me Up and Marie Claire, which are all women’s magazines and directed at middle
aged to young women. TimeInc hold over 60 iconic magazine brands that are known
worldwide, but especially in Europe and Great Britain. They have the second
largest percentage of the market as they hold the second most amount of
magazine publishing’s in the UK, nonetheless, they do not hold any other multi-media
platforms like Bauer does. In the 1960’s, TimeInc magazine was the most popular
magazine publisher there was, also over the years, TimeInc joined with many
other companies until eventually they all merged and became TimeInc itself, not
without having companies leave, such as Time Warner who left because they
wanted to focus on TV and entertainment media rather than magazines.
Livingly Media
Livingly media is a completely online magazine
publisher with no print magazines and everything is kept on the website. As
told by the title of the company, they specialize in home keeping magazines and
things alike. This includes magazines such as Zimbio, Lonny magazine and
StyleBistro. These are all latinately named magazines and can only be found on
the Livingly Media website. Although Livingly media do not hold a large
percentage of the market or a large selection of magazines but the magazines
they do have are very popular with well-cultured and educated adults, with more
of an upper-class background (20
million monthly readers). Livingly media also hold ownership over a couple of websites
too such as Polyvore, Yahoo, Buzzfeed and CNN. Livingly Media only produce four
magazines, none of which are solely music based but all have evidence of pop
culture and the music industry inside them. Finally, Livingly media is owned by
Tony Mamone as CEO, Danny Khatib as COO,
Erica Carter as VP of Finance, Nicole Amico as VP of Sales, and Bruce Martin as
Chief Technology Officer.
Thursday, 15 October 2015
Questionnaire Results
Results From My Questionnaire.
For my student
college magazine, I created a questionnaire that would ask my target audience
how they wanted their magazine. I asked 10 open and closed questions in order
to gain information about their preferences, including about cover lines and
different theme colours for the magazine. The first question asked was if the
students read a student magazine and 90% of the results came back negative. The
second question asked was about the different colours that attract the students
to magazines and the 5 top colours that came back were black, blue, red, green
and white.
This then went onto
the third question in which was asked how often the students would like their
magazine, the results came back quite varied but 30% preferred every month and
the same for every term. When we asked how much the students would pay, most of
them, at 40%, said they preferred to pay nothing and 20% said they’d pay 50p
for the magazine. The top rated contents that the students wanted to see were
music, food, competitions, fashion and revision guides, this meant that I could
use these for my cover lines when I made this magazine.
When asked, the
students said they would definitely like free stuff (95%!), which means that
the price of the magazine can easily be put up to 50p rather than nothing. On
the front of the magazines, for the main cover image, the students much
preferred to see students and students work instead of teachers as the students
could relate this to. For both multi-plat forming and for advertisements, the
students wanted them, as this would sell the magazine to them as they are used
to the digital world and magazines having many advertisements in which they can
find new stuff from.
Finally, the students
decided that they wanted their magazine to be distributed to either the coffee
shop or to the reception, as these are popular places that students usually
approach when they have money.
Monday, 12 October 2015
Overview of the magazine industry
Overview of the magazine industry
The magazine industry
isn’t just about music magazines. Although it is one of the top most sold
genres of magazine, there are other genres such as beauty magazines, chatty
magazines, sports magazines and technology magazines. These are all magazines,
which apply to different audiences and apply lines of appeal to their magazines
to fit their target audiences. For example, Hello magazine is a chatty magazine
targetted at middle ages women, you can tell this by its line of appeal of sex
and gossip about sex which is stereotypically and conventioanally something
that appeals to women, and this is backed up by the sales of these magazines.
Some of the top
selling magazines in the United Kingdom are The National Trust Magazine (#1
with a circulation of 2,043,876 and published by The National Trust), Asda
Magazine (Publicis-Blueprint), Tesco Magazine (Omnicom Group), TV Choice
Magazine (Bauer) and Radio Times (Immediate Media Company). Most of these
magazines seem to be based on the target audience of lower class citizens of
Britain as they are mostly about food and television.
Some of the top
selling music magazines in the United Kingdom are Kerrang Magazine (releases 51
issues per year- Bauer), MOJO Magazine, Q Magazine. All these music magazines
seem to be around the genre of rock music, which is targetted at the young
audiences, which means that not a lot of older people buy music magazines anymore,
as these are the top three sellers in the United Kingdom.
In the USA, already
this year, the consumers who buy them, not the advertisers who advertise inside
of them, have spent $22,000 on just magazines. On top of this, in the States,
one of the lowest prices of publishing a magazine was $2million a year! Just on
one magazine. The typical cost of putting an advert and product placement in a
magazine is around $500 to $20,000 depending on where the advert is and when
and how the magazine is released. For example, if a popular magazine was being
released worldwide, the inside front cover page could cost as much as $500,000
to put a single advert in, and this isnt even for the top top brands.
Tuesday, 6 October 2015
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