Video Disclaimer
The first thing the
demographic are going to see is the front cover when it is sitting on the
shelves in the shops, so to grab their attention, I was required to add certain
things to my magazine. These things include the direct mode of address in my
main cover image which I added in to grab my target audience’s attention. This
grabs their attention by looking at the target audience and almost establishing
a connection with them as the main cover image is a large part of the front
cover so they are likely to see this first. Looking into somebody’s eye whilst
talking to them is polite and grabs their attention so it should be necessary
while reading a magazine or getting the magazine noticed too.
The second thing that
should grab my reader’s attention would be the cover lines on the front of my
magazine, using pronouns such as ‘you’ connote the second person, meaning that
my magazine would be actually talking to my target audience and directing it
towards them, creating synthetic personalisation.
Thirdly, by using a
bold masthead and a bold colour theme, I can show off to my audience and grab
their attention. Whereas if I had used a small masthead which is the same
colour as the main cover image and a bland, 1 colour theme then my magazine
would look boring and nobody would notice it on the shelves. On the other hand,
if my magazine was overly bright and used a rainbow of colours on my masthead
then I would have too much colour and the magazine would be too bright and
people would think it’s for a young target audience and my demographic would
just walk straight past it.
Finally, on my front
cover, I have placed a section that shows a competition and free things inside,
which means this could attract my audience into looking at the magazine as they
may get something out of it other than the magazine. This could attract people
to buy the magazine as the things that they can win are to do with the target
audience and are stereotypical things they might want like electric guitars and
posters of the bands that are inside the magazine.
The language of my
magazine is used appropriately in order to attract the right type of target
audience, this means that I have used language that conventionally other rock
and punk magazines use and what the demographic stereotypically use too. This
includes things such as slang, taboo language and shortenings of words. My
magazine doesn’t act like a best friend or sibling to the reader but it is
definitely more friendly than a documentary magazine which is all about
information. On top of this, the interview I used in my double page spread is
very formal and relaxed with no ‘put-on-the-spot’ questions which means that
the atmosphere wasn’t tense or forced. This attitude is appropriate for my
target audience because of the use of language in the songs they listen to, for
them to be reading the magazine. The bands in this magazine tend to use this
language and anybody inside the magazine has used their freedom of speech and
nothing is covered up to make it more ‘appropriate’, especially considering my
audience isn’t young children or elderly people in which this language may not
be appropriate for.
The Unique Selling
Point of my magazine is probably the fact that when I was making my magazine, I
was referring and going back to my feedback which I got from my demographic in
my research, meaning the magazine was made by the target audience itself.
Although the magazine in itself is very alternative, it sticks to one theme and
the fact that it stands out like this among pop magazines and fashion magazines
is a high selling point too, considering some people never want to see another
pop magazine again in their lives. I think that this alternative style and
genre of music in itself is the Unique Selling Point of my magazine as it
follows the conventions and stereotypes of this genre very closely and isn’t
just a random magazine. The most unique thing about my magazine is most likely
the use of female models rather than male models, as this is a large convention
within this genre of music magazines, this might mean that my magazine target
audience could widen its range to more females also.
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