Fonts Mood Board Analysis

Fonts Mood board Analysis

 In my fonts mood board I have chosen mostly serif fonts because these fonts tend to be the ones most commonly used in my chosen genre of music magazine, for example, Kerrang! magazine uses mostly serif fonts because these fonts represent the music and the consumer that is reading the magazine. Using these fonts creates the ideology of consumerism because of this representation. This is because of the line of appeal to the demographic in which I am selling my magazine to, this is due to the use of sharp lines, black, dark toned colours and the use of grotesque imagery su7ch as blood and gore. I decided to use these fonts in my magazine not only because they are conventional to the genre and what the audience expects but because they give the connotations of death and danger, which also represent the music in which the magazine beholds. Also, the typography inside music magazines like this also usually have most of their text in capitals because this represents the motion of shouting or a specific sound made; much like Kerrang! magazine which was a name chosen because of the onomatopoeia of the sound of an electric guitar when strum.

 Another part of my fonts mood board is the size of the fonts, my bigger sized fonts are usually the ones used for the masthead or for the cover lines whereas the smaller and more curlier sans-serif like fonts, are more used for the article on my double page spread and such the like. This is because my larger and bolder fonts stand out a lot more than the smaller fonts because of their size and the effect it’ll have on the reader, for example, the masthead of Kerrang is bold and large in order to grab the attention of the audience and is something that is seen on every one of their magazines and is considered part of their house style. My magazine also needs to have something that’ll stand out to my audience and will also appeal to what they like and what they usually see, so a large, bold and serif font will apply to them, whereas a smaller, flowery font would more appeal to the audience of an English literature magazine because they have a different expectation for the magazine and a different audience all together.